The article highlights the challenges of discerning truth from falsehood in an age of disinformation and misinformation. It provides critical strategies for evaluating online content and becoming a responsible digital citizen.
Tag: social media
Why “Going Viral” is not always a Good Marketing Strategy?
In the context of a business, going viral means your content or some information regarding your business spreads on the internet like wildfire and gets massive attention as well as user engagement such as re-posts, memes, shares, and comments. However, going viral is not the same as achieving business growth or success. Because millions of … Continue reading Why “Going Viral” is not always a Good Marketing Strategy?
Telegram’s Moderation Policy and the Case against Pavel Durov
With great powers come great responsibility. When you are running a large online platform with almost billion users, it is your responsibility that you provide a safe environment for them. However, Telegram and its CEO have been repeatedly ignoring the crimes happening on their platfrom.
How to find your brand voice?
Brand Voice plays a crucial role in communicating your ideas and messages with your targeted audience as well as employees. From building a loyal customer base to standing out from competitors, using a brand voice offers a wide range of benefits. Read this guide to find your brand voice.
Taylored marketing strategy: A case study in billion dollar success of the Eras tour
Whenever she walks up on the stage, she leaves the world in awe. Once again, blending her exceptional music talent with her genius marketing ability, Taylor Swift has captivated the audiences, reshaped the music streaming and shattered global records on the go.
How to improve digital customer experience in 2024?
As we are settling into 2024 and overcoming our initial mistakes of marking dates with 2023 instead of 2024, it's time we give our attention to more pressing matters, i.e. digital customer experience.
Meta’s strategy for quickly gaining and retaining millions of users
Thread's user sign-up strategy and how it retains its users hints at what is the future of social media platforms going to look like.






