In the context of a business, going viral means your content or some information regarding your business spreads on the internet like wildfire and gets massive attention as well as user engagement such as re-posts, memes, shares, and comments. However, going viral is not the same as achieving business growth or success. Because millions of … Continue reading Why “Going Viral” is not always a Good Marketing Strategy?
Once again the world is descending into chaos. This is affecting the international business market and we are slowly moving towards global economic uncertainty. It is already tough enough for businesses to survive and thrive in a highly digitized and competitive market. How are they supposed to cope with the tremors that have been continuously shaking the global economy since the advent of the COVID-19 pandemic? It is just one thing after another. But here are a few tips that can help your business surf safely through the uncertainty.
The story of an underdog that entered a highly entrenched industry, sold to the toughest clients (repeatedly!), revolutionized the old and rigid business model, won legal fights against the industry giants and dominated the market.
Whenever she walks up on the stage, she leaves the world in awe. Once again, blending her exceptional music talent with her genius marketing ability, Taylor Swift has captivated the audiences, reshaped the music streaming and shattered global records on the go.
Ford’s Edsel campaign was one of the biggest business adventures in the world. Although it was a failure, it became an epic tale of Wall Street. There are many reasons for this.
ChatGPT was once the fastest growing and the most viral web application of the time. Launched by OpenAI, the success of this generative AI model depended on three pillars.
Thread's user sign-up strategy and how it retains its users hints at what is the future of social media platforms going to look like.
Kushalam 