Companies rarely suffer because of some random bad decisions. They suffer or make bad decisions because of seriously flawed patterns. In this article, we will use game theory to understand those systematic patterns.
In the context of a business, going viral means your content or some information regarding your business spreads on the internet like wildfire and gets massive attention as well as user engagement such as re-posts, memes, shares, and comments. However, going viral is not the same as achieving business growth or success. Because millions of … Continue reading Why “Going Viral” is not always a Good Marketing Strategy?
Apple's recent ad for the iPad Pro, titled "Crush!", aimed to showcase the device's power by depicting a hydraulic press smashing everything from paintbrushes to trumpets. But instead of sparking excitement, it sparked outrage. Critics slammed the ad for its violent imagery and its implication that technology replaces, rather than enhances, creativity.
Are you confused about whether to use AI for your business or not? Well, then this article talks about certain factors that can help you make that decision.
Once again the world is descending into chaos. This is affecting the international business market and we are slowly moving towards global economic uncertainty. It is already tough enough for businesses to survive and thrive in a highly digitized and competitive market. How are they supposed to cope with the tremors that have been continuously shaking the global economy since the advent of the COVID-19 pandemic? It is just one thing after another. But here are a few tips that can help your business surf safely through the uncertainty.
Brand Voice plays a crucial role in communicating your ideas and messages with your targeted audience as well as employees. From building a loyal customer base to standing out from competitors, using a brand voice offers a wide range of benefits. Read this guide to find your brand voice.
The story of an underdog that entered a highly entrenched industry, sold to the toughest clients (repeatedly!), revolutionized the old and rigid business model, won legal fights against the industry giants and dominated the market.
