Once again the world is descending into chaos. This is affecting the international business market and we are slowly moving towards global economic uncertainty. It is already tough enough for businesses to survive and thrive in a highly digitized and competitive market. How are they supposed to cope with the tremors that have been continuously shaking the global economy since the advent of the COVID-19 pandemic? It is just one thing after another. But here are a few tips that can help your business surf safely through the uncertainty.
Tag: inspiration
How to find your brand voice?
Brand Voice plays a crucial role in communicating your ideas and messages with your targeted audience as well as employees. From building a loyal customer base to standing out from competitors, using a brand voice offers a wide range of benefits. Read this guide to find your brand voice.
Taylored marketing strategy: A case study in billion dollar success of the Eras tour
Whenever she walks up on the stage, she leaves the world in awe. Once again, blending her exceptional music talent with her genius marketing ability, Taylor Swift has captivated the audiences, reshaped the music streaming and shattered global records on the go.
How to improve digital customer experience in 2024?
As we are settling into 2024 and overcoming our initial mistakes of marking dates with 2023 instead of 2024, it's time we give our attention to more pressing matters, i.e. digital customer experience.
Unexpected strikes and Zoom rises: The importance of having a backup strategy
When the Covid-19 pandemic isolated us, it was Zoom that brought us together. The sudden popularity of the video conferencing app was as unexpected as the advent of the virus. It created various problems for the company. But Zoom had a strategy in place to surf through uncertainty safely. Read the article to know more.
The Cautionary Tale: How Ford’s one-size-fits-all strategy backfired?
Ford’s Edsel campaign was one of the biggest business adventures in the world. Although it was a failure, it became an epic tale of Wall Street. There are many reasons for this.
Kushalam 