Taylored marketing strategy: A case study in billion dollar success of the Eras tour

Whenever she walks up on the stage, she leaves the world in awe. Once again, blending her exceptional music talent with her genius marketing ability, Taylor Swift has captivated the audiences, reshaped the music streaming and shattered global records on the go.

The Cautionary Tale: How Ford’s one-size-fits-all strategy backfired?

Ford’s Edsel campaign was one of the biggest business adventures in the world. Although it was a failure, it became an epic tale of Wall Street. There are many reasons for this.

OpenAI’s strategy that made ChatGPT a viral success

ChatGPT was once the fastest growing and the most viral web application of the time. Launched by OpenAI, the success of this generative AI model depended on three pillars.