Why “Going Viral” is not always a Good Marketing Strategy? 

In the context of a business, going viral means your content or some information regarding your business spreads on the internet like wildfire and gets massive attention as well as user engagement such as re-posts, memes, shares, and comments.  However, going viral is not the same as achieving business growth or success. Because millions of … Continue reading Why “Going Viral” is not always a Good Marketing Strategy? 

4 ways businesses can cope with Global Economic Uncertainty 

Once again the world is descending into chaos. This is affecting the international business market and we are slowly moving towards global economic uncertainty. It is already tough enough for businesses to survive and thrive in a highly digitized and competitive market.  How are they supposed to cope with the tremors that have been continuously shaking the global economy since the advent of the COVID-19 pandemic? It is just one thing after another.  But here are a few tips that can help your business surf safely through the uncertainty.