As we are settling into 2024 and overcoming our initial mistakes of marking dates with 2023 instead of 2024, it's time we give our attention to more pressing matters, i.e. digital customer experience.
Tag: business management
Unexpected strikes and Zoom rises: The importance of having a backup strategy
When the Covid-19 pandemic isolated us, it was Zoom that brought us together. The sudden popularity of the video conferencing app was as unexpected as the advent of the virus. It created various problems for the company. But Zoom had a strategy in place to surf through uncertainty safely. Read the article to know more.
The Cautionary Tale: How Ford’s one-size-fits-all strategy backfired?
Ford’s Edsel campaign was one of the biggest business adventures in the world. Although it was a failure, it became an epic tale of Wall Street. There are many reasons for this.
OpenAI’s strategy that made ChatGPT a viral success
ChatGPT was once the fastest growing and the most viral web application of the time. Launched by OpenAI, the success of this generative AI model depended on three pillars.
Meta’s strategy for quickly gaining and retaining millions of users
Thread's user sign-up strategy and how it retains its users hints at what is the future of social media platforms going to look like.