In the context of a business, going viral means your content or some information regarding your business spreads on the internet like wildfire and gets massive attention as well as user engagement such as re-posts, memes, shares, and comments. However, going viral is not the same as achieving business growth or success. Because millions of … Continue reading Why “Going Viral” is not always a Good Marketing Strategy?
Tag: branding
How to find your brand voice?
Brand Voice plays a crucial role in communicating your ideas and messages with your targeted audience as well as employees. From building a loyal customer base to standing out from competitors, using a brand voice offers a wide range of benefits. Read this guide to find your brand voice.
Getting an ungettable client
The story of an underdog that entered a highly entrenched industry, sold to the toughest clients (repeatedly!), revolutionized the old and rigid business model, won legal fights against the industry giants and dominated the market.
Taylored marketing strategy: A case study in billion dollar success of the Eras tour
Whenever she walks up on the stage, she leaves the world in awe. Once again, blending her exceptional music talent with her genius marketing ability, Taylor Swift has captivated the audiences, reshaped the music streaming and shattered global records on the go.



