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Kushalam

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The Cautionary Tale: How Ford’s one-size-fits-all strategy backfired? 

Ford’s Edsel campaign was one of the biggest business adventures in the world. Although it was a failure, it became an epic tale of Wall Street. There are many reasons for this. 

Kushal Shah Uncategorized 1 Comment January 1, 2024March 15, 2026 4 Minutes

OpenAI’s strategy that made ChatGPT a viral success 

ChatGPT was once the fastest growing and the most viral web application of the time. Launched by OpenAI, the success of this generative AI model depended on three pillars. 

Kushal Shah Marketing 6 Comments December 23, 2023March 15, 2026 4 Minutes

Meta’s strategy for quickly gaining and retaining millions of users 

Thread's user sign-up strategy and how it retains its users hints at what is the future of social media platforms going to look like.

Kushal Shah Business Development 3 Comments October 7, 2023March 15, 2026 5 Minutes

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