In the context of a business, going viral means your content or some information regarding your business spreads on the internet like wildfire and gets massive attention as well as user engagement such as re-posts, memes, shares, and comments. However, going viral is not the same as achieving business growth or success. Because millions of … Continue reading Why “Going Viral” is not always a Good Marketing Strategy?
Category: marketing
Apple’s “Crush” Ad: Crushing it, or Crushing Creativity?
Apple's recent ad for the iPad Pro, titled "Crush!", aimed to showcase the device's power by depicting a hydraulic press smashing everything from paintbrushes to trumpets. But instead of sparking excitement, it sparked outrage. Critics slammed the ad for its violent imagery and its implication that technology replaces, rather than enhances, creativity.
Taylored marketing strategy: A case study in billion dollar success of the Eras tour
Whenever she walks up on the stage, she leaves the world in awe. Once again, blending her exceptional music talent with her genius marketing ability, Taylor Swift has captivated the audiences, reshaped the music streaming and shattered global records on the go.


