In a strategic move to penetrate the massive Indian market and gain competitive advantage, AI companies are offering free premium memberships to Indian users for tools like Perplexity, ChatGPT and Gemini. Read this article to understand key reasons behind such a move and its impact.
Here's a game theory analysis of the Kolhapuri Chappal intellectual property issue, framed within the broader context of GI tag misappropriation by global corporations.
In the context of a business, going viral means your content or some information regarding your business spreads on the internet like wildfire and gets massive attention as well as user engagement such as re-posts, memes, shares, and comments. However, going viral is not the same as achieving business growth or success. Because millions of … Continue reading Why “Going Viral” is not always a Good Marketing Strategy?
Apple's recent ad for the iPad Pro, titled "Crush!", aimed to showcase the device's power by depicting a hydraulic press smashing everything from paintbrushes to trumpets. But instead of sparking excitement, it sparked outrage. Critics slammed the ad for its violent imagery and its implication that technology replaces, rather than enhances, creativity.
Brand Voice plays a crucial role in communicating your ideas and messages with your targeted audience as well as employees. From building a loyal customer base to standing out from competitors, using a brand voice offers a wide range of benefits. Read this guide to find your brand voice.
The story of an underdog that entered a highly entrenched industry, sold to the toughest clients (repeatedly!), revolutionized the old and rigid business model, won legal fights against the industry giants and dominated the market.
Whenever she walks up on the stage, she leaves the world in awe. Once again, blending her exceptional music talent with her genius marketing ability, Taylor Swift has captivated the audiences, reshaped the music streaming and shattered global records on the go.
Kushalam 