The story of an underdog that entered a highly entrenched industry, sold to the toughest clients (repeatedly!), revolutionized the old and rigid business model, won legal fights against the industry giants and dominated the market.
Category: Business Development
Unexpected strikes and Zoom rises: The importance of having a backup strategy
When the Covid-19 pandemic isolated us, it was Zoom that brought us together. The sudden popularity of the video conferencing app was as unexpected as the advent of the virus. It created various problems for the company. But Zoom had a strategy in place to surf through uncertainty safely. Read the article to know more.
Meta’s strategy for quickly gaining and retaining millions of users
Thread's user sign-up strategy and how it retains its users hints at what is the future of social media platforms going to look like.
Kushalam 