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Author: Kushal Shah

Taylored marketing strategy: A case study in billion dollar success of the Eras tour

Whenever she walks up on the stage, she leaves the world in awe. Once again, blending her exceptional music talent with her genius marketing ability, Taylor Swift has captivated the audiences, reshaped the music streaming and shattered global records on the go. 

Kushal Shah marketing Leave a comment February 5, 2024October 15, 2024 4 Minutes

How AI is Revolutionizing these 5 Industries?

The recent success of Chat-GPT has made people wonder about how far AI technologies have come. Some believe AI is a boon, while others say it's a curse. But before we debate over that issue, it is necessary to understand how intrinsically AI is woven into our daily lives. 

Kushal Shah Uncategorized Leave a comment January 22, 2024February 1, 2024 4 Minutes

How to improve digital customer experience in 2024?

As we are settling into 2024 and overcoming our initial mistakes of marking dates with 2023 instead of 2024, it's time we give our attention to more pressing matters, i.e. digital customer experience. 

Kushal Shah strategy 4 Comments January 15, 2024January 15, 2024 6 Minutes

Unexpected strikes and Zoom rises: The importance of having a backup strategy

When the Covid-19 pandemic isolated us, it was Zoom that brought us together. The sudden popularity of the video conferencing app was as unexpected as the advent of the virus. It created various problems for the company. But Zoom had a strategy in place to surf through uncertainty safely. Read the article to know more. 

Kushal Shah strategy, Uncertainty Leave a comment January 8, 2024 7 Minutes

The Cautionary Tale: How Ford’s one-size-fits-all strategy backfired? 

Ford’s Edsel campaign was one of the biggest business adventures in the world. Although it was a failure, it became an epic tale of Wall Street. There are many reasons for this. 

Kushal Shah strategy 1 Comment January 1, 2024January 3, 2024 4 Minutes

OpenAI’s strategy that made ChatGPT a viral success 

ChatGPT was once the fastest growing and the most viral web application of the time. Launched by OpenAI, the success of this generative AI model depended on three pillars. 

Kushal Shah strategy 5 Comments December 23, 2023January 3, 2024 4 Minutes

Meta’s strategy for quickly gaining and retaining millions of users 

Thread's user sign-up strategy and how it retains its users hints at what is the future of social media platforms going to look like.

Kushal Shah strategy 2 Comments October 7, 2023 5 Minutes

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